{"product_id":"12reasons-purple-conditioner","title":"12Reasons Purple Conditioner","description":"\u003ch3\u003e12Reasons Purple Conditioner • Neutralises yellow tones • Enhances cool shades • intensely conditions hair • Boosts shine • Maintains vibrant colour\u003c\/h3\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEffectively cancels unwanted brassy and yellow hues for a cooler blonde.\u003c\/li\u003e\n\u003cli\u003eInfuses strands with essential moisture, leaving hair soft and manageable.\u003c\/li\u003e\n\u003cli\u003eProtects your hair colour from fading, ensuring lasting vibrancy between salon visits.\u003c\/li\u003e\n\u003cli\u003eAdds a brilliant, healthy-looking shine that catches the light beautifully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde, silver, or grey hair seeking to eliminate yellow undertones.\u003c\/li\u003e\n\u003cli\u003eHair that needs extra hydration and a smooth, silky feel.\u003c\/li\u003e\n\u003cli\u003eThose wanting to extend the life and luminosity of their cool-toned colour.\u003c\/li\u003e\n\u003cli\u003eAnyone desiring salon-fresh results and a polished finish at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAfter shampooing, apply a generous amount to wet hair, focusing on mid-lengths and ends.\u003c\/li\u003e\n\u003cli\u003eLeave in for 3-5 minutes, or longer for more intense toning, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor best results, use 1-2 times per week or as needed to maintain your desired tone.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eComplete your routine with our full range of 12 Reasons products.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":52203803771163,"sku":null,"price":46.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/12Reasons-Purple-Conditioner-MV-hair-and-beauty-25113823314038.webp?v=1778661641","url":"https:\/\/vividhairstore.com.au\/products\/12reasons-purple-conditioner","provider":"Vivid Hair Store","version":"1.0","type":"link"}