{"product_id":"12reasons-purple-shampoo-400ml","title":"12Reasons Purple Shampoo 400ml","description":"12Reasons Purple Shampoo 400ml • Neutralises yellow tones • Enhances cool blonde shades • Adds radiant shine • Gently cleanses hair • Maintains vibrant colour\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEffortlessly banish unwanted brassiness, leaving your blonde, silver, or grey hair looking fresh and vibrant.\u003c\/li\u003e\n\u003cli\u003eInfused with violet pigments, this shampoo works to counteract yellow undertones, revealing a brighter, cooler hue.\u003c\/li\u003e\n\u003cli\u003eExperience a luxurious lather that cleanses your hair without stripping its natural moisture, promoting healthy-looking locks.\u003c\/li\u003e\n\u003cli\u003eRegular use helps to extend the life of your colour, ensuring your cool tones remain brilliant between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for anyone with blonde, silver, or grey hair seeking to eliminate yellow or brassy tones.\u003c\/li\u003e\n\u003cli\u003ePerfect for maintaining a cool, crisp hair colour, whether natural or colour-treated.\u003c\/li\u003e\n\u003cli\u003eSuitable for those who desire a professional salon finish and enhanced radiance at home.\u003c\/li\u003e\n\u003cli\u003eA must-have for individuals wanting to preserve their vibrant cool-toned hair with ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a generous amount to wet hair, massaging gently into the scalp and through to the ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2-5 minutes, depending on desired tone correction, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor optimal results, follow with 12 Reasons conditioner and styling products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eComplete your routine with our full range of 12 Reasons products.\u003c\/p\u003e","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":52203801215259,"sku":null,"price":25.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/12Reasons-Purple-Shampoo-400ml.jpg?v=1778661597","url":"https:\/\/vividhairstore.com.au\/products\/12reasons-purple-shampoo-400ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}