{"product_id":"12reasons-purple-shampoo","title":"12Reasons Purple Shampoo","description":"12Reasons Purple Shampoo • Neutralises Yellow Tones • Enhances Cool Shades • Boosts Radiance • Protects Colour • Leaves Hair Silky Smooth\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis powerful purple shampoo effectively counteracts unwanted brassy and yellow hues in blonde, silver, and lightened hair.\u003c\/li\u003e\n\u003cli\u003eIts unique formulation deeply cleanses while depositing violet pigments to maintain a vibrant, cool-toned finish.\u003c\/li\u003e\n\u003cli\u003eRegular use helps to extend the life of your colour, keeping it fresh and salon-perfect between appointments.\u003c\/li\u003e\n\u003cli\u003eInfused with nourishing ingredients, it leaves your hair feeling soft, manageable, and beautifully healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eIdeal for blonde, silver, or platinum hair seeking to eliminate brassiness and enhance cool tones.\u003c\/li\u003e\n\u003cli\u003eSuitable for those with colour-treated hair who want to maintain their vibrant shade and prevent fading.\u003c\/li\u003e\n\u003cli\u003eGreat for anyone looking to add a luminous shine and silky texture to their lightened locks.\u003c\/li\u003e\n\u003cli\u003eThe perfect choice for individuals who desire a professional-quality toning treatment at home.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a generous amount to wet hair, massaging gently into the scalp and lengths to create a rich lather.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2-5 minutes, depending on the desired toning intensity and your hair\\'s porosity.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with cool water until the water runs clear, ensuring all product is removed.\u003c\/li\u003e\n\u003c\/ol\u003e\n\nComplete your routine with our full range of 12 Reasons products.","brand":"12 Reasons","offers":[{"title":"Default Title","offer_id":52203803738395,"sku":null,"price":49.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/12Reasons-Purple-Shampoo-MV-hair-and-beauty-25113803718774.webp?v=1778661638","url":"https:\/\/vividhairstore.com.au\/products\/12reasons-purple-shampoo","provider":"Vivid Hair Store","version":"1.0","type":"link"}