{"product_id":"amika-big-hit-volumizing-shampoo-275ml","title":"Amika Big Hit Volumizing Shampoo 275ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eAmika Big Hit Volumizing Shampoo (275ml) lifts fine to medium hair from root to tip, delivering noticeable body with lightweight hydration. Clinically proven to provide up to 2.3x more volume*, this gentle cleanser removes impurities without stripping, leaving strands soft, bouncy and full of movement. Formulated to create a textured, manageable base, it performs best when used as part of the Big Hit system for long-lasting volume and shine.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClinically proven to deliver up to 2.3x more volume*\u003c\/li\u003e\n\u003cli\u003eGently cleanses while adding root lift and all-over body\u003c\/li\u003e\n\u003cli\u003eLightweight hydration keeps hair touchable, not weighed down\u003c\/li\u003e\n\u003cli\u003eInfused with caffeine to energise limp strands\u003c\/li\u003e\n\u003cli\u003eGlycerin helps lock in moisture for soft, manageable hair\u003c\/li\u003e\n\u003cli\u003eSuitable for colour-treated hair when used within the Big Hit system\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFine to medium hair that needs lift and fullness\u003c\/li\u003e\n\u003cli\u003eAnyone wanting salon-style volume at home\u003c\/li\u003e\n\u003cli\u003eHair that needs lightweight moisturising without heaviness\u003c\/li\u003e\n\u003cli\u003eThose using Amika Big Hit products for colour-safe volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair and gently massage into the scalp to create a light lather. Rinse thoroughly. For optimal results, follow with Big Hit Volumizing Conditioner and complete the Big Hit system as required to maintain lasting volume and manageability.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eContains caffeine to energise and strengthen limp hair and glycerin to hydrate and retain moisture. See product packaging for the full ingredient listing.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003eBig Hit Volumizing Shampoo is ideal if you want instant lift without sacrificing softness. Its lightweight formula gives fine to medium hair visible volume and movement, while hydrating agents ensure strands stay touchable all day. Pairing this shampoo with the rest of the Big Hit range creates a textured, long-lasting finish that’s easy to style. Perfect for anyone seeking fuller-looking hair with professional salon results at home.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":52455155433755,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Amika-Big-Hit-Volumizing-Shampoo-275ml__84270.1737996796.jpg?v=1783152872","url":"https:\/\/vividhairstore.com.au\/products\/amika-big-hit-volumizing-shampoo-275ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}