{"product_id":"amika-bust-your-brass-cool-blonde-repair-shampoo-275ml","title":"Amika Bust Your Brass Cool Blonde Repair Shampoo 275ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eAmika Bust Your Brass Cool Blonde Repair Shampoo 275ml is a violet-pigmented purple shampoo formulated to neutralise yellow and brassy tones while repairing weakened hair. Powered by Amika’s Bond Cure Technology, this salon-grade cleanser works to rebuild the hair’s most common bonds for improved strength and resilience. Enriched with plant butters and vegan proteins for keratin-like benefits and the signature sea buckthorn superfruit (rich in omega‑7 fatty acids, vitamins C and A and antioxidants), it helps restore brightness, shine and manageability to blonde, silver and grey hair.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNeutralises yellow and brassy tones for cooler, brighter hair\u003c\/li\u003e\n\u003cli\u003eClinically proven system results: 86% more repair and 55% less breakage**\u003c\/li\u003e\n\u003cli\u003eStrengthens and smooths damaged, weakened strands\u003c\/li\u003e\n\u003cli\u003eBoosts shine and restores vibrancy to blonde, silver and grey tones\u003c\/li\u003e\n\u003cli\u003eColour-safe, vegan and cruelty-free\u003c\/li\u003e\n\u003cli\u003eFormulated with sea buckthorn, plant butters and vegan proteins to nourish hair and scalp\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eNatural, highlighted and platinum blonde hair\u003c\/li\u003e\n\u003cli\u003eSilver and grey hair needing brightness and tone correction\u003c\/li\u003e\n\u003cli\u003eColoured or chemically processed hair that needs bond repair and reduced breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly. Apply a coin-sized amount to the roots and massage into a rich lather, working through lengths as needed. Rinse well. Repeat if required. For optimal results, use as part of the Bust Your Brass system and follow with Amika Bust Your Brass Conditioner or Bust Your Brass Repair Mask. Adjust frequency by hair type and level of toning needed.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eBond Cure Technology (targets and repairs common hair bonds), plant butters, vegan proteins (keratin-like benefits) and sea buckthorn superfruit (omega‑7, vitamins C \u0026amp; A, antioxidants). See product packaging for full ingredient listing.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003eThis purple shampoo delivers visible tone correction and salon-grade repair in one step — neutralising unwanted brass while strengthening fragile hair. Clinically tested as a system to provide significant repair and reduce breakage after one use**, it’s a reliable choice for anyone wanting cooler, healthier-looking blonde, silver or grey hair. Gentle enough for regular use when tailored to your colour, it leaves hair softer, shinier and more resilient. *This product does not contain direct gluten-contributing ingredients; consult your doctor if you have sensitivities.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":52455157661979,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/amika-bust-your-brass-cool-blonde-repair-shampoo-275ml__71887.1678328269.jpg?v=1783152916","url":"https:\/\/vividhairstore.com.au\/products\/amika-bust-your-brass-cool-blonde-repair-shampoo-275ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}