{"product_id":"amika-normcore-signature-shampoo-1l","title":"Amika Normcore Signature Shampoo 1L","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eAmika Normcore Signature Shampoo 1L is a gentle, everyday cleanser formulated for all hair types. This lightweight shampoo removes dirt, oil and product buildup while helping hair look soft, shiny and healthy. It balances effective cleansing with a non-stripping finish, making it a reliable choice for regular use at home or in the salon.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGentle daily cleanse that removes dirt, oil and buildup\u003c\/li\u003e\n\u003cli\u003eLightweight formula that won’t strip natural oils\u003c\/li\u003e\n\u003cli\u003eHelps strengthen hair and improve elasticity\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, shiny and manageable\u003c\/li\u003e\n\u003cli\u003eLarge 1L size ideal for frequent use or salon settings\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAll hair types seeking a reliable everyday shampoo\u003c\/li\u003e\n\u003cli\u003eThose who want a lightweight, non-stripping cleanse\u003c\/li\u003e\n\u003cli\u003eSalon use or at-home routines needing a larger size\u003c\/li\u003e\n\u003cli\u003eAnyone looking to improve hair strength and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, gently massage to lather and rinse thoroughly. For best results, follow with your favourite conditioner. Suitable for regular, everyday use to keep hair clean and refreshed.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eContains sea buckthorn and peptides to help nourish and support hair strength and elasticity. See product packaging for full ingredient listing.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003eNormcore Signature Shampoo 1L delivers a simple, effective cleanse without weighing hair down. Its nourishing blend helps maintain healthy-looking hair while the large litre size is economical for daily routines or salon use. If you want a dependable, gentle shampoo that supports strength and shine, this is a fuss-free staple for your shower shelf.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":52455158251803,"sku":null,"price":91.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-21at7.38.21pm.png?v=1783152929","url":"https:\/\/vividhairstore.com.au\/products\/amika-normcore-signature-shampoo-1l","provider":"Vivid Hair Store","version":"1.0","type":"link"}