{"product_id":"amika-normcore-signature-shampoo-275ml","title":"Amika Normcore Signature Shampoo 275ml","description":"\u003ch2\u003eOverview\u003c\/h2\u003e\u003cp\u003eRefresh and revive your hair with Amika Normcore Signature Shampoo 275ml — a gentle, everyday cleanser that balances effective removal of grime with careful nourishment. Designed for daily use on all hair types, this lightweight formula produces a luxurious lather thanks to coconut acid, while delivering vitamins and antioxidants to leave hair softer, shinier and more manageable. Infused with Amika’s signature superfruit, sea buckthorn, it supports stronger-looking hair and a healthy-feeling scalp. Size: 275ml.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGentle yet effective cleansing suitable for everyday use\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth and shiny\u003c\/li\u003e\n\u003cli\u003eLightweight conditioning for a non-heavy finish\u003c\/li\u003e\n\u003cli\u003eEnriched with antioxidants and vitamins to help support hair strength\u003c\/li\u003e\n\u003cli\u003eColour- and keratin-safe formula for chemically treated hair\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eAnyone seeking a gentle daily shampoo for all hair types\u003c\/li\u003e\n\u003cli\u003eColoured or keratin-treated hair needing safe cleansing\u003c\/li\u003e\n\u003cli\u003eThose who want lightweight conditioning without buildup\u003c\/li\u003e\n\u003cli\u003ePeople after nourishing antioxidants and boost to shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow To Use\u003c\/h3\u003e\n\u003cp\u003eWet hair thoroughly. Apply a coin-sized amount to the roots and massage gently to build a rich lather. Rinse well and repeat if desired. For optimal results, follow with Amika Normcore Signature Conditioner or Soulfood Nourishing Mask.\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\n\u003cp\u003eFormulated with coconut acid to create a creamy lather and deliver lightweight conditioning. Infused with sea buckthorn — Amika’s signature superfruit — rich in omega-7 and vitamins C and A, plus antioxidants to help support hair and scalp health. See product packaging for full ingredient listing.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cp\u003eAmika Normcore Signature Shampoo simplifies your routine with a versatile, salon-quality cleanser that performs day after day. It refreshes without stripping, conditions without weighing hair down and helps protect colour and keratin treatments. The nourishing blend of sea buckthorn and coconut acid leaves hair feeling clean, soft and glossy while supporting a healthy-feeling scalp. Plus, as with all Amika products, it’s vegan and cruelty-free — ideal for anyone wanting ethical, reliable haircare that fits into a busy Australian lifestyle.\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":52455156547867,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/amika-normcore-signature-shampoo-275ml__23783.1678328137.jpg?v=1783152896","url":"https:\/\/vividhairstore.com.au\/products\/amika-normcore-signature-shampoo-275ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}