{"product_id":"iroiro-purple-20","title":"Iroiro Purple 20","description":"\u003cp\u003eCreate a purple result with a vegan semi-permanent hair colour designed for creative colour application. Iroiro Purple 20 is a cream colour for at-home or salon use.\u003c\/p\u003e\u003ch3\u003eWhy You’ll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreates a rich purple creative-colour result.\u003c\/li\u003e\n\u003cli\u003eCream consistency supports straightforward, even application.\u003c\/li\u003e\n\u003cli\u003eVegan and cruelty-free formula.\u003c\/li\u003e\n\u003cli\u003eOrganic coconut oil supports a more conditioned feel during colouring.\u003c\/li\u003e\n\u003cli\u003eMade without peroxide, ammonia, PPD, alcohol, parabens or synthetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003ePerfect For\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003ePre-lightened hair for a clearer, more vibrant purple result.\u003c\/li\u003e\n\u003cli\u003eCreative colour services and at-home colour projects.\u003c\/li\u003e\n\u003cli\u003eThose seeking a vegan semi-permanent colour choice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eStart with clean, dry hair that has been lightened to a suitable base for the intended result.\u003c\/li\u003e\n\u003cli\u003eWear gloves and apply colour evenly to the desired sections.\u003c\/li\u003e\n\u003cli\u003eProcess according to your preferred professional colour routine, then rinse until the water runs clear.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Iroiro","offers":[{"title":"Default Title","offer_id":53969790271771,"sku":"615953308105","price":24.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/5923_IROIRO_20_Purple_F_1100x_085be749-0f9e-4e53-a2ea-ebd3a6d0acb0.webp?v=1789651392","url":"https:\/\/vividhairstore.com.au\/products\/iroiro-purple-20","provider":"Vivid Hair Store","version":"1.0","type":"link"}