{"product_id":"k18-triple-bright-purple-shampoo-443ml","title":"K18 Triple Bright Purple Shampoo - Anti-Brassiness 443ml","description":"\u003ch2\u003eKeep blonde, grey and highlighted hair salon-fresh\u003c\/h2\u003e\n\u003cp\u003eK18 Triple Bright Oxidation Purple Shampoo 443ml is a salon-grade foam designed to refresh and defend light-coloured hair. Engineered with K18's triple-action technology, this lightweight purple shampoo removes metal and mineral buildup, neutralises unwanted yellow and warm tones, and helps protect colour from future oxidation. Ideal for anyone who wants to buy a reliable purple shampoo for bleached hair, highlighted hair or naturally grey hair, it tones evenly without staining or over-toning.\u003c\/p\u003e\n\n\u003ch2\u003eBenefits\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eRemoves metal and mineral buildup that causes brassiness for a cleaner base colour.\u003c\/li\u003e\n  \u003cli\u003eNeutralises yellow and warm tones to restore cool, bright blonde or silver shades.\u003c\/li\u003e\n  \u003cli\u003eDefends against future oxidation and colour dullness, prolonging salon results.\u003c\/li\u003e\n  \u003cli\u003eLightweight foam formula distributes evenly for consistent toning without staining hands.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling clean, soft and refreshed while maintaining vibrancy between appointments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e443ml professional-size bottle — excellent value for regular maintenance or salon use.\u003c\/li\u003e\n  \u003cli\u003eFoam delivery for even application from roots to ends.\u003c\/li\u003e\n  \u003cli\u003eWon't over-tone when used as directed — safe for blonde, silver and highlighted hair.\u003c\/li\u003e\n  \u003cli\u003eSalon-quality formulation developed for colour-treated and lightened hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHow To Use\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eApply 2–3 pumps to wet hair.\u003c\/li\u003e\n  \u003cli\u003eDistribute evenly from roots to ends and lather thoroughly with the foam.\u003c\/li\u003e\n  \u003cli\u003eLeave on for 1–3 minutes depending on desired toning intensity.\u003c\/li\u003e\n  \u003cli\u003eRinse completely. Use up to once per week or as needed to maintain tone between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho It Is For\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eAnyone with colour-treated, bleached or highlighted hair seeking to remove brassiness.\u003c\/li\u003e\n  \u003cli\u003eThose with naturally grey or silver hair who want to maintain cool, bright tones.\u003c\/li\u003e\n  \u003cli\u003eSalons and professionals looking for a reliable purple shampoo for client maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eHair Type\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eBlonde, bleached and lightened hair\u003c\/li\u003e\n  \u003cli\u003eSilver and grey hair\u003c\/li\u003e\n  \u003cli\u003eHighlighted and colour-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eTechnology or Key Ingredients\u003c\/h2\u003e\n\u003cp\u003eK18's Triple Bright Oxidation system targets three causes of dull, brassy hair: metal and mineral deposits, warm pigment build-up and oxidative damage that dulls colour. The formulation uses toning pigments in a lightweight foam base to neutralise yellows without depositing excess purple pigment, plus active stabilisers that help defend against future oxidation for longer-lasting vibrancy.\u003c\/p\u003e\n\n\u003ch2\u003eProfessional Tips\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eFor stronger toning, increase leave time up to 3 minutes but avoid daily use—once weekly is usually enough.\u003c\/li\u003e\n  \u003cli\u003ePair with a nourishing mask or K18 leave-in treatments after rinsing to restore softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eAlways perform a strand test if you’re unsure about desired tone, especially on very porous or heavily-processed hair.\u003c\/li\u003e\n  \u003cli\u003eUse as part of a salon maintenance routine to extend time between colour appointments and reduce the need for corrective toners.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eResults\u003c\/h2\u003e\n\u003cp\u003eWith regular use, expect visibly brighter, cooler blonde and silver tones and a noticeable reduction in brassiness. Hair feels cleaner, softer and more luminous while colour remains protected from oxidation-related dulling. Buy K18 Triple Bright Purple Shampoo in Australia to keep your colour looking salon-fresh longer.\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":52491590631707,"sku":null,"price":179.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-07-08at8.28.51pm_b977bf08-4419-4060-bb18-fc3a4c075a0c.png?v=1783516932","url":"https:\/\/vividhairstore.com.au\/products\/k18-triple-bright-purple-shampoo-443ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}