{"product_id":"loreal-dia-light-10-01-lightest-natural-ash-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 10.01 Lightest Natural Ash Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e10.01 Lightest Natural Ash Blonde Milkshake is a level 10 shade with a natural, cool ash tone. This L'Oréal Professionnel Dia Light gloss is designed to tone and refresh previously coloured or lightened blonde hair, helping soften the look of unwanted warmth for a more refined, cool blonde result. It suits clients seeking an ammonia-free toner after lightening or between colour appointments.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eLevel 10 lightest blonde shade with a natural ash balance.\u003c\/li\u003e\n\u003cli\u003eHelps tone the appearance of brassiness in lightened blonde hair.\u003c\/li\u003e\n\u003cli\u003eRefreshes previously coloured hair with a glossy finish.\u003c\/li\u003e\n\u003cli\u003eAcidic demi-permanent hair colour, made for professional salon use.\u003c\/li\u003e\n\u003cli\u003eAn ammonia-free toner option for maintaining cool blonde tones.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 10.01 Lightest Natural Ash Blonde Milkshake.\u003c\/li\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel Dia Light.\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free.\u003c\/li\u003e\n\u003cli\u003eSize: 50ml.\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon application.\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor salon hair colour results, have a professional assess the hair and select the appropriate application method. Dia Light is intended for use on previously coloured or lightened hair; follow L'Oréal Professionnel directions. A specialist hair toner Australia clients can consider for a cool-toned blonde refresh.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54336221872411,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-10-01-lightest-natural-ash-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}