{"product_id":"loreal-dia-light-10-02-lightest-natural-iridescent-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 10.02 Lightest Natural Iridescent Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e10.02 Lightest Natural Iridescent Blonde Milkshake is a lightest-blonde Dia Light shade that tones pale blonde lengths with a soft, cool iridescent finish. Its natural-violet tone helps soften the look of unwanted warmth, making it a considered choice for refreshing previously coloured blonde or toning brassy, lightened hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreates a refined, cool-toned blonde result with a subtle iridescent shimmer.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded colour and gloss previously coloured or lightened lengths.\u003c\/li\u003e\n\u003cli\u003eViolet-based reflect helps counter the appearance of yellow or brassy tones on a suitable light blonde base.\u003c\/li\u003e\n\u003cli\u003eAcidic demi-permanent hair colour designed to deposit tone and shine rather than lighten the hair.\u003c\/li\u003e\n\u003cli\u003eAn ammonia-free toner for professional salon hair colour services.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eProduct: Dia Light 10.02 Lightest Natural Iridescent Blonde Milkshake\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eAmmonia-free\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor hair professionals looking for a hair toner in Australia, this shade is best suited to a light blonde base; the visible result depends on the starting colour and hair condition. Use as part of a professional colour service and follow L'Oréal Professionnel’s directions for application and processing. It is intended to tone and refresh, not to lighten hair or provide permanent coverage.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54336210501915,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-10-02-lightest-natural-iridescent-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}