{"product_id":"loreal-dia-light-10-21-light-iridescent-ash-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 10.21 Light Iridescent Ash Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e10.21 Light Iridescent Ash Blonde Milkshake gives lightened blonde hair a cool, reflective gloss, blending violet and blue-based tones to soften unwanted warmth. This Dia Light shade is suited to clients looking to tone brassy blonde and add an iridescent ash finish without lightening their hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eViolet-based iridescent tones help counter yellow warmth, while ash tones add a cool finish.\u003c\/li\u003e\n\u003cli\u003eRefreshes the tone and shine of previously coloured or lightened hair.\u003c\/li\u003e\n\u003cli\u003eAcidic demi-permanent hair colour designed for a glossy result.\u003c\/li\u003e\n\u003cli\u003eAn ammonia-free toner for professional salon hair colour services.\u003c\/li\u003e\n\u003cli\u003eA useful hair toner Australia salons can select when a cool, light blonde result is desired; the final tone depends on the hair's starting colour and condition.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eRange: Dia Light\u003c\/li\u003e\n\u003cli\u003eShade: 10.21 Light Iridescent Ash Blonde Milkshake\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eAmmonia-free\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professional application on previously coloured or lightened hair. Follow L'Oréal Professionnel directions and select the appropriate service approach for the hair's base and condition. As a salon hair colour service, this shade is intended to tone and gloss rather than lift natural hair.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54336015335707,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-10-21-light-iridescent-ash-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}