{"product_id":"loreal-dia-light-10-22-lightest-deep-iridescent-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 10.22 Lightest Deep Iridescent Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e10.22 Lightest Deep Iridescent Blonde Milkshake is a violet-based shade that tones light blonde hair with a cool, iridescent shimmer. This Dia Light acidic gloss is designed to refresh previously coloured or lightened hair, helping soften the look of unwanted brassy warmth without lifting the natural base.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDeposits a cool, violet-iridescent tone on light blonde lengths.\u003c\/li\u003e\n\u003cli\u003eHelps refine brassy-looking blonde for a fresher, cooler finish.\u003c\/li\u003e\n\u003cli\u003eAdds a glossy look to previously coloured or lightened hair.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free demi-permanent hair colour for professional salon services.\u003c\/li\u003e\n\u003cli\u003eA shade-specific ammonia-free toner for clients seeking a soft cool shimmer rather than a golden result.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eRange: Dia Light\u003c\/li\u003e\n\u003cli\u003eShade: 10.22 Lightest Deep Iridescent Blonde Milkshake\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eAmmonia-free\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use; salon hair colour for previously coloured or lightened hair\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best results, a colourist should assess the starting level and condition of the hair before application, then follow the professional product directions. This shade is suited to light blonde bases; results vary with the underlying colour and porosity. A considered option for salons sourcing hair toner in Australia.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335632998683,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-10-22-lightest-deep-iridescent-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}