{"product_id":"loreal-dia-light-10-23-golden-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 10.23 Golden Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003eAt level 10, 10.23 Golden Blonde Milkshake gives lightened blonde a polished golden result with a violet-based iridescent shimmer. This acidic demi-permanent gloss can help soften the look of yellow or brassy tones while preserving a warm, luminous blonde finish. It’s suited to pre-lightened or previously coloured hair when you want tonal refinement rather than permanent colour.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCombines golden warmth with a cool, violet-iridescent reflection for a balanced blonde result.\u003c\/li\u003e\n\u003cli\u003eHelps tone the appearance of brassiness in lightened blonde hair without removing its golden character.\u003c\/li\u003e\n\u003cli\u003eRefreshes colour and adds gloss to previously coloured or lightened lengths.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free acidic formula for professional salon hair colour services.\u003c\/li\u003e\n\u003cli\u003eA professional ammonia-free toner option for clients seeking a glossy blonde hair toner in Australia.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eRange: Dia Light\u003c\/li\u003e\n\u003cli\u003eShade: 10.23 Golden Blonde Milkshake\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDia Light is designed for professional application on previously coloured or lightened hair. For salon results, have a colourist assess the hair’s starting level and condition, then select the appropriate service and application method. This 50ml tube is a salon hair colour product, not a permanent lift or a substitute for lightening.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335707185435,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-10-23-golden-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}