{"product_id":"loreal-dia-light-5-light-brown-50ml","title":"L'Oréal Professionnel Dia Light 5 Light Brown 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e5 Light Brown adds a light-brown tone and glossy finish to previously coloured or lightened hair. At level 5, it gives hair noticeable brown depth; on brassy blonde, expect a darker light-brown result rather than a sheer brass-neutralising toner. It can also refresh faded light-brown colour, including a cool brown base.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAcidic demi-permanent gloss colour for refreshing and toning lengths.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for professional colour services.\u003c\/li\u003e\n\u003cli\u003eCreates a light-brown result without lifting the hair.\u003c\/li\u003e\n\u003cli\u003eUseful for adding depth and gloss to suitable pre-coloured or lightened hair.\u003c\/li\u003e\n\u003cli\u003eShade-specific choice for clients seeking a richer brown finish rather than a blonde result.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel Dia Light.\u003c\/li\u003e\n\u003cli\u003eShade: 5 Light Brown (level 5).\u003c\/li\u003e\n\u003cli\u003eSize: 50ml.\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free.\u003c\/li\u003e\n\u003cli\u003eProfessional in-salon use.\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professional salon hair colour services, have a colourist assess the starting shade and hair condition before application. Results can vary with the underlying colour and porosity, so strand testing is recommended. This ammonia-free toner is intended for in-salon use; ask your stylist whether Dia Light 5 is the right hair toner for your desired result.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335633195291,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-5-light-brown-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}