{"product_id":"loreal-dia-light-6-11-dark-ash-deep-blonde-50ml","title":"L'Oréal Professionnel Dia Light 6.11 Dark Ash Deep Blonde 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e6.11 Dark Ash Deep Blonde pairs a level 6 dark blonde base with a double, blue-based ash tone to help cool unwanted warmth. This Dia Light shade is suited to toning brassy blonde lengths or refreshing cool brown colour with a glossy, salon-finished look.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreates a cool dark blonde result with a distinct ash reflect.\u003c\/li\u003e\n\u003cli\u003eHelps soften the appearance of brassy warmth on previously coloured or lightened hair.\u003c\/li\u003e\n\u003cli\u003eRefreshes existing cool brown and dark blonde tones between colour services.\u003c\/li\u003e\n\u003cli\u003eAcidic demi-permanent gloss colour adds shine without ammonia.\u003c\/li\u003e\n\u003cli\u003eA professional option for salon hair colour services and clients seeking an ammonia-free toner.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eRange: Dia Light\u003c\/li\u003e\n\u003cli\u003eShade: 6.11 Dark Ash Deep Blonde; level 6, double ash tone\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professional results, apply to previously coloured or lightened hair according to the manufacturer’s directions and select the application method to suit the hair’s condition and desired tonal result. Dia Light is a professional hair toner available in Australia; use by trained colourists as part of a considered salon colour service.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54336204865819,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-6-11-dark-ash-deep-blonde-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}