{"product_id":"loreal-dia-light-7-01-ash-blonde-50ml","title":"L'Oréal Professionnel Dia Light 7.01 Ash Blonde 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003eShade 7.01 Ash Blonde combines level 7 blonde with a natural, cool ash tone to help soften brassy warmth and refresh previously coloured or lightened hair. This acidic demi-permanent gloss leaves hair with a cooler, polished-looking finish without lightening the base, making it a considered choice for blonde clients and those refreshing cool brown lengths.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCool ash tone helps counter unwanted warm or brassy-looking reflects on a suitable hair base.\u003c\/li\u003e\n\u003cli\u003eRefreshes colour and adds a glossy finish to previously coloured or lightened lengths.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for a demi-permanent salon toner service.\u003c\/li\u003e\n\u003cli\u003eUseful for maintaining a cool blonde or brunette result between colour appointments.\u003c\/li\u003e\n\u003cli\u003eA professional option for salon hair colour and anyone looking for a hair toner in Australia.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.01 Ash Blonde — level 7 blonde with a natural, cool ash tone.\u003c\/li\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel Dia Light.\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour.\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free.\u003c\/li\u003e\n\u003cli\u003eSize: 50ml.\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use.\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professional results, have Dia Light applied in salon by a colourist who can assess the starting shade and hair condition. The final tone depends on the underlying colour and hair history; use the appropriate Dia Light application and processing directions for the service.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335670059291,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-7-01-ash-blonde-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}