{"product_id":"loreal-dia-light-7-12-ash-iridescent-blonde-50ml","title":"L'Oréal Professionnel Dia Light 7.12 Ash Iridescent Blonde 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e7.12 Ash Iridescent Blonde combines a cool, blue-based ash with violet iridescence to soften brassy warmth and leave previously coloured or lightened hair with a cool, reflective gloss. This level 7 shade suits clients toning blonde lengths or refreshing a cool brown with a sheer, salon-finished result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps tone unwanted warm, yellow-orange reflect on blonde hair with cool ash and violet tones.\u003c\/li\u003e\n\u003cli\u003eAdds a soft, iridescent sheen without the look of a flat, single-tone finish.\u003c\/li\u003e\n\u003cli\u003eRefreshes previously coloured or lightened hair with an acidic demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for professional glossing and toning services.\u003c\/li\u003e\n\u003cli\u003eA salon hair colour option for stylists seeking a cool blonde toner in Australia.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7.12 Ash Iridescent Blonde (level 7).\u003c\/li\u003e\n\u003cli\u003eBrand and range: L'Oréal Professionnel Dia Light.\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour.\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free.\u003c\/li\u003e\n\u003cli\u003eSize: 50ml.\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use; follow the manufacturer's directions.\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor a professional hair toner in Australia, Dia Light offers a targeted way to refresh cool tones on pre-coloured or lightened lengths. This shade is intended for salon application; have a professional assess the base and select the appropriate service and application method.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54336201687323,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-7-12-ash-iridescent-blonde-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}