{"product_id":"loreal-dia-light-7-31-golden-ash-blonde-50ml","title":"L'Oréal Professionnel Dia Light 7.31 Golden Ash Blonde 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e7.31 Golden Ash Blonde combines level 7 blonde with golden warmth and an ash tone, creating a balanced gloss that refreshes blonde without reading as purely warm or cool. Use this L'Oréal Professionnel Dia Light shade to soften the look of brassiness on suitable pre-lightened hair or revive a muted blonde tone.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAcidic demi-permanent hair colour for toning, refreshing and glossing previously coloured or lightened hair.\u003c\/li\u003e\n\u003cli\u003eGolden and ash tones create a nuanced blonde result, balancing warmth with a cooler finish.\u003c\/li\u003e\n\u003cli\u003eAn ammonia-free toner option for clients seeking a glossing service rather than permanent colour.\u003c\/li\u003e\n\u003cli\u003eSuited to blonde clients wanting to tone brassy tones, or to refresh a compatible level 7 colour.\u003c\/li\u003e\n\u003cli\u003eA professional salon hair colour choice for tailored toning services; results depend on the starting colour and hair condition.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eRange: Dia Light\u003c\/li\u003e\n\u003cli\u003eShade: 7.31 Golden Ash Blonde\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professional use, apply according to the L'Oréal Professionnel Dia Light instructions and select the service based on the client's starting level and desired finish. If you are looking for a hair toner in Australia for previously coloured or lightened hair, this shade offers a golden-ash option for a customised salon gloss.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54336226427163,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-7-31-golden-ash-blonde-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}