{"product_id":"loreal-dia-light-7-blonde-50ml","title":"L'Oréal Professionnel Dia Light 7 Blonde 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003eShade 7 Blonde deposits a natural-looking level 7 blonde tone with a glossy finish on previously coloured or lightened hair. It suits clients wanting to soften a brassy-looking blonde by adding depth, or refresh faded cool brown where a sheer blonde-level deposit is appropriate. Dia Light is an acidic demi-permanent hair colour: it deposits tone rather than lifting the natural base, so the result varies with the starting colour and hair porosity. It is not a dedicated violet or blue brass-neutralising toner.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreates a natural-looking blonde result at level 7.\u003c\/li\u003e\n\u003cli\u003eRefreshes tone and adds gloss to pre-coloured or lightened lengths.\u003c\/li\u003e\n\u003cli\u003eCan soften an overly bright blonde appearance by adding depth.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free acidic formula for demi-permanent salon hair colour services.\u003c\/li\u003e\n\u003cli\u003eUseful as a professional ammonia-free toner when a sheer level 7 deposit suits the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 7 Blonde\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eAmmonia-free\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor professional hair toner services in Australia, have a colourist assess the underlying tone and condition before application. Use according to L'Oréal Professionnel's directions and recommended activator; strand testing helps assess the result on porous or previously lightened hair.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335637586203,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-7-blonde-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}