{"product_id":"loreal-dia-light-9-10-very-light-natural-ash-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 9.10 Very Light Natural Ash Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e9.10 Very Light Natural Ash Blonde Milkshake is a cool, natural-toned gloss for very light blonde hair. This Dia Light demi-permanent hair colour helps tone down unwanted warmth and refreshes coloured or lightened lengths with a soft, polished finish.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBlue-based ash tone helps counter brassy-looking warmth on suitable blonde bases.\u003c\/li\u003e\n\u003cli\u003eNatural tonal character balances the cool finish for a refined blonde result.\u003c\/li\u003e\n\u003cli\u003eAcidic gloss formula is designed to tone, refresh and add shine to previously coloured or lightened hair.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free toner for professional colour services without ammonia in the formula.\u003c\/li\u003e\n\u003cli\u003eA 50ml size suits targeted salon colour work and shade refreshes.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel\u003c\/li\u003e\n\u003cli\u003eRange: Dia Light\u003c\/li\u003e\n\u003cli\u003eShade: 9.10 Very Light Natural Ash Blonde Milkshake (level 9, very light blonde)\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBest suited to very light blonde hair that needs a cooler-looking tone; the result depends on the starting colour and hair condition. For salon hair colour results, have a professional colourist select and apply the shade according to the manufacturer’s directions. This professional hair toner is intended for salon use in Australia.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335634243867,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-9-10-very-light-natural-ash-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}