{"product_id":"loreal-dia-light-9-11-very-light-deep-ash-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 9.11 Very Light Deep Ash Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003eThe 9.11 Very Light Deep Ash Blonde Milkshake shade gives light blonde hair a cool, double-ash finish, helping soften unwanted orange warmth while adding a glossy colour refresh. L'Oréal Professionnel Dia Light is an acidic demi-permanent hair colour for previously coloured or lightened lengths. Its level 9 base is designed for very light blonde results; the blue-based ash tones suit clients looking to tone brassy blonde after lightening or maintain a cooler blonde between services. For the intended result, use on an appropriate light base.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDouble-ash tones create a cool, smoky blonde result.\u003c\/li\u003e\n\u003cli\u003eHelps soften unwanted warmth on suitable light blonde hair.\u003c\/li\u003e\n\u003cli\u003eRefreshes colour and adds gloss to previously coloured or lightened lengths.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free acidic formula for professional demi-permanent colour services.\u003c\/li\u003e\n\u003cli\u003eA shade option for stylists offering hair toner services in Australia.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.11 Very Light Deep Ash Blonde Milkshake.\u003c\/li\u003e\n\u003cli\u003eBrand and range: L'Oréal Professionnel Dia Light.\u003c\/li\u003e\n\u003cli\u003eSize: 50ml.\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free.\u003c\/li\u003e\n\u003cli\u003eProfessional in-salon use.\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eDesigned for professional application, Dia Light can be used to tone or refresh suitable blonde lengths as part of a salon hair colour service. A stylist can assess the hair base and select the appropriate application approach; follow the manufacturer’s directions for use.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54336183402779,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-9-11-very-light-deep-ash-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}