{"product_id":"loreal-dia-light-9-12-very-light-ash-iridescent-blonde-milkshake-50ml","title":"L'Oréal Professionnel Dia Light 9.12 Very Light Ash Iridescent Blonde Milkshake 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e9.12 Very Light Ash Iridescent Blonde Milkshake gives level 9 blonde a cool, glossy finish, blending blue-based ash with a violet iridescent shimmer. Use this L'Oréal Professionnel Dia Light shade to tone unwanted warmth in previously lightened or coloured blonde hair.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eHelps neutralise yellow and orange warmth for a cooler-looking blonde result.\u003c\/li\u003e\n\u003cli\u003eCombines ash and violet tones for a soft, iridescent finish.\u003c\/li\u003e\n\u003cli\u003eAcidic demi-permanent hair colour designed to tone, refresh and gloss coloured or lightened hair.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for professional in-salon colour services.\u003c\/li\u003e\n\u003cli\u003eA targeted ammonia-free toner for clients seeking a polished, cool blonde without lightening the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.12 Very Light Ash Iridescent Blonde Milkshake.\u003c\/li\u003e\n\u003cli\u003eSize: 50ml.\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free.\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon application.\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor best salon hair colour results, apply to suitable pre-lightened or previously coloured hair and follow the professional Dia Light mixing and processing directions. This shade is intended to tone and refresh; it does not lighten the base. For hair toner Australia shoppers seeking a cool, glossy blonde service, ask your colourist to assess your hair and select the appropriate application.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335670223131,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-9-12-very-light-ash-iridescent-blonde-milkshake-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}