{"product_id":"loreal-dia-light-9-13-very-light-beige-blonde-50ml","title":"L'Oréal Professionnel Dia Light 9.13 Very Light Beige Blonde 50ml Demi-Permanent Hair Colour","description":"\u003cp\u003e9.13 Very Light Beige Blonde blends cool ash with soft golden warmth for a balanced beige finish on very light blonde hair. This L'Oréal Professionnel Dia Light acidic gloss helps tone yellow or brassy-looking blonde and refresh previously coloured or lightened lengths, without an overly cool or warm result.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eCreates a soft, balanced beige blonde tone by combining cool ash and golden warmth.\u003c\/li\u003e\n\u003cli\u003eHelps refine the appearance of brassy tones on suitable light blonde hair.\u003c\/li\u003e\n\u003cli\u003eRefreshes colour and adds a glossy finish to previously coloured or lightened lengths.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free demi-permanent hair colour for professional in-salon toning.\u003c\/li\u003e\n\u003cli\u003eA useful option for colourists seeking a precise ammonia-free toner and salon hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eShade: 9.13 Very Light Beige Blonde\u003c\/li\u003e\n\u003cli\u003eBrand: L'Oréal Professionnel Dia Light\u003c\/li\u003e\n\u003cli\u003eType: Demi-permanent acidic gloss colour\u003c\/li\u003e\n\u003cli\u003eFormula: Ammonia-free\u003c\/li\u003e\n\u003cli\u003eSize: 50ml\u003c\/li\u003e\n\u003cli\u003eUse: Professional in-salon use\u003c\/li\u003e\n\u003cli\u003ePrice: $26.89 AUD\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBest suited to hair that is already light enough to show a level 9 blonde result; this shade is not intended to lighten darker hair. For professional results, ask a colourist to assess the hair and select the appropriate application for its condition and existing colour. A considered choice for blonde toning in Australia, Dia Light delivers a refined gloss service for salon clients.\u003c\/p\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":54335671107867,"sku":null,"price":26.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Screenshot2026-03-14at4.20.29pm.png?v=1786108892","url":"https:\/\/vividhairstore.com.au\/products\/loreal-dia-light-9-13-very-light-beige-blonde-50ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}