{"product_id":"loreal-professionnel-serie-expert-chroma-creme-purple-shampoo-300ml","title":"L'Oréal Professionnel Serie Expert Chroma Crème Purple Shampoo 300ml","description":"\u003cp\u003e\u003cstrong\u003eDISCONTINUED\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eThis advanced purple shampoo is expertly formulated to neutralize unwanted yellow tones in blonde, highlighted, and grey hair, restoring a beautiful, cool vibrancy with deep care.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInstantly neutralizes brassy yellow undertones for a purer blonde.\u003c\/li\u003e\n\u003cli\u003eEnriched with powerful purple pigments for optimal color correction.\u003c\/li\u003e\n\u003cli\u003eDeeply nourishes hair fibers, leaving them soft and hydrated.\u003c\/li\u003e\n\u003cli\u003eRestores luminosity and shine to dull, color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde, highlighted, or platinum hair.\u003c\/li\u003e\n\u003cli\u003eGrey or white hair prone to yellowing.\u003c\/li\u003e\n\u003cli\u003eHair experiencing unwanted brassiness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply evenly to wet hair, lathering thoroughly.\u003c\/li\u003e\n\u003cli\u003eLeave on for 2-5 minutes, depending on the desired level of neutralization.\u003c\/li\u003e\n\u003cli\u003eRinse hair completely and follow with your preferred L'Oréal Professionnel conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"L'Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52104013676827,"sku":"E3786200","price":39.99,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/L_Oreal-Professionnel-Serie-Expert-Chroma-Creme-Purple-Shampoo-300ml_1.png?v=1777365441","url":"https:\/\/vividhairstore.com.au\/products\/loreal-professionnel-serie-expert-chroma-creme-purple-shampoo-300ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}