{"product_id":"novalite-blue-500g","title":"De Lorenzo Novocolor Powder Lightener Novalite (Blue) 500g","description":"\u003cp\u003eAchieve brilliant, controlled lightening with \u003cstrong\u003eNovalite Blue Powder Lightener\u003c\/strong\u003e, the professional powder lightener from De Lorenzo. Designed for precision and superior performance, this formula lifts hair up to 6 levels while maintaining hair integrity. Experience a dust-free application and consistent, creamy texture for flawless results every time.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers up to 6 levels of lift for dramatic and impactful lightening results\u003c\/li\u003e\n\u003cli\u003eDust-free formula ensures a clean and comfortable mixing and application process\u003c\/li\u003e\n\u003cli\u003eMaintains a consistent, creamy texture that never dries out during processing\u003c\/li\u003e\n\u003cli\u003eProvides precise and controlled lightening for both on and off-scalp applications\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and healthy after lightening\u003c\/li\u003e\n\u003cli\u003eProudly vegan certified and cruelty-free, aligning with ethical beauty standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional stylists seeking reliable and powerful lightening\u003c\/li\u003e\n\u003cli\u003eCreating stunning highlights, balayage, and full head lightening\u003c\/li\u003e\n\u003cli\u003eClients desiring significant lift with minimized damage\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eMix with the appropriate De Lorenzo developer in a non-metallic bowl according to desired consistency\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry, unwashed hair, ensuring full saturation\u003c\/li\u003e\n\u003cli\u003eProcess until desired lightness is achieved, checking frequently\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, then shampoo and condition with a bond-strengthening treatment\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"De Lorenzo","offers":[{"title":"500g","offer_id":51895096344859,"sku":"2964","price":59.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/DELORENZO_Supanova_BluePowderLightener500g.webp?v=1773867365","url":"https:\/\/vividhairstore.com.au\/products\/novalite-blue-500g","provider":"Vivid Hair Store","version":"1.0","type":"link"}