{"product_id":"olaplex-broad-spectrum-chelating-treatment-370ml","title":"Olaplex Broad Spectrum Chelating Treatment  370ml","description":"\u003cp\u003e\u003cspan\u003eTransform your hair with the Olaplex Broad Spectrum Chelating Treatment 370ml, a professional-strength clarifying treatment designed to deeply cleanse and purify your hair without compromising moisture or essential proteins. Powered by advanced chelating technology and patented OLAPLEX Bond Building Technology™, this salon-quality formula removes heavy metals, minerals, chlorine, pollution, and stubborn buildup to reveal a cleaner, healthier foundation for beautifully revitalised hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDeeply clarifies hair down to the cortex, removing heavy metals, minerals, chlorine, and product buildup.\u003c\/li\u003e\n\u003cli\u003eCreates the perfect clean canvas for chemical services like colour, keratin treatments, and perms.\u003c\/li\u003e\n\u003cli\u003eHelps correct discolouration caused by hard water, iron, copper, and environmental pollutants.\u003c\/li\u003e\n\u003cli\u003ePatented OLAPLEX Bond Building Technology™ supports stronger, healthier-looking hair during the chelation process.\u003c\/li\u003e\n\u003cli\u003eNo mixing required for fast, convenient application with consistent salon-quality results every time.\u003c\/li\u003e\n\u003cli\u003eQuick processing time of just 15–30 minutes with no heat required.\u003c\/li\u003e\n\u003cli\u003eMaintains hair’s moisture balance and essential proteins while delivering a powerful cleanse.\u003c\/li\u003e\n\u003cli\u003eProvides approximately 12–15 professional applications per bottle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eClients experiencing buildup from hard water, chlorine, minerals, or environmental pollutants.\u003c\/li\u003e\n\u003cli\u003eHair affected by dullness, discoloration, or heavy metal deposits.\u003c\/li\u003e\n\u003cli\u003ePreparing hair for optimal colour, keratin, perm, or other chemical service results.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting a deep professional cleanse without stripping or drying the hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply generously to clean, damp hair, ensuring even saturation from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeave on for 15–30 minutes depending on the level of buildup and desired clarification.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with your preferred OLAPLEX treatment, colour service, or conditioner.\u003c\/li\u003e\n\u003cli\u003eHeat is not required but may be used at the stylist’s discretion to intensify results.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Olaplex","offers":[{"title":"Default Title","offer_id":52266675306779,"sku":null,"price":105.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/IMG-0078.jpg?v=1779938468","url":"https:\/\/vividhairstore.com.au\/products\/olaplex-broad-spectrum-chelating-treatment-370ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}