{"product_id":"protect-250ml","title":"De Lorenzo Novacolor Protect 250ml","description":"\u003cp\u003eSafeguard your client's scalp and hair during chemical services with \u003cstrong\u003eNovacolor Protect\u003c\/strong\u003e, your essential pre-treatment solution. This versatile formula from De Lorenzo minimizes sensitivity and staining, ensuring a comfortable and flawless colour or lightening experience. Prepare hair for optimal results, leaving it protected and perfectly primed.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces scalp sensitivity during colouring, bleaching, and chemical treatments\u003c\/li\u003e\n\u003cli\u003eMinimizes skin staining around the hairline and nape for a clean finish\u003c\/li\u003e\n\u003cli\u003eEffectively removes styling product buildup for a pristine canvas\u003c\/li\u003e\n\u003cli\u003eEnhances the overall comfort and safety of salon chemical services\u003c\/li\u003e\n\u003cli\u003ePrepares hair for optimal colour absorption and even lightening\u003c\/li\u003e\n\u003cli\u003eProudly vegan certified and cruelty-free, aligning with ethical beauty standards\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eClients with sensitive scalps undergoing chemical treatments\u003c\/li\u003e\n\u003cli\u003eProtecting skin from colour stains during application\u003c\/li\u003e\n\u003cli\u003ePre-treating hair to remove buildup before chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eAdd directly to your chosen chemical service mixture to reduce sensitivity\u003c\/li\u003e\n\u003cli\u003eApply to the hairline and nape area to minimize staining\u003c\/li\u003e\n\u003cli\u003eUse as a deep cleansing treatment to remove stubborn styling product buildup\u003c\/li\u003e\n\u003cli\u003eFollow product instructions for specific ratios and application times\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"De Lorenzo","offers":[{"title":"250mL","offer_id":51895096475931,"sku":"2966","price":34.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/dlp1.webp?v=1773867161","url":"https:\/\/vividhairstore.com.au\/products\/protect-250ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}