{"product_id":"pureology-hydrate-soft-softening-treatment-200ml","title":"Pureology Hydrate Soft Softening Treatment 200ml","description":"\u003cp\u003e\u003cstrong\u003ePureology Hydrate Soft Softening Treatment 200ml\u003c\/strong\u003e • Deeply hydrates dry, colour-treated hair • Enhances softness and manageability • Protects vibrant hair colour • Lightweight, leave-in formula • Restores natural hair suppleness\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eInfused with Jojoba and Green Tea to deeply moisturise and nourish dry strands.\u003c\/li\u003e\n\u003cli\u003eExperience unparalleled softness and improved detangling for effortlessly smooth hair.\u003c\/li\u003e\n\u003cli\u003eThe advanced advanced colour-protection technology® ensures your vibrant colour remains protected and brilliant.\u003c\/li\u003e\n\u003cli\u003eEnjoy the peace of mind with this completely cruelty-free and vegan, sulphate-free, and colour-preserving formulationtion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDry, brittle hair craving intense hydration and lasting moisture.\u003c\/li\u003e\n\u003cli\u003eColour-treated hair needing gentle care and fade protection.\u003c\/li\u003e\n\u003cli\u003eThose seeking enhanced softness and improved manageability.\u003c\/li\u003e\n\u003cli\u003eIndividuals committed to vegan hair care and sulphate-free formulas.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount evenly through clean, damp hair, focusing on mid-lengths to ends.\u003c\/li\u003e\n\u003cli\u003eDo not rinse out; style as usual for continuous hydration and softness.\u003c\/li\u003e\n\u003cli\u003eFor best results, use after Pureology Hydrate Shampoo and Conditioner.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eComplete your routine with our full range of \u003ca href=\"\/collections\/pureology\"\u003ePureology products\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":52128384123163,"sku":"P1875101","price":57.6,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Pureology-Hydrate-Soft-Softening-Treatment-200ml_1.png?v=1777346306","url":"https:\/\/vividhairstore.com.au\/products\/pureology-hydrate-soft-softening-treatment-200ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}