{"product_id":"pureology-strength-cure-best-blonde-shampoo-250ml","title":"Pureology Strength Cure Blonde Purple Shampoo 266ml","description":"\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Purple Shampoo 266ml\u003c\/strong\u003e • Neutralises brassy tones • Strengthens fragile blonde hair • Protects vibrant colour • Sulphate-free cleansing • Vegan hair care solution\u003c\/p\u003e\n\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThis rich purple formula instantly cancels unwanted yellow and orange hues in blonde hair.\u003c\/li\u003e\n\u003cli\u003eInfused with a powerful advanced colour-protection technology, it helps preserve your beautiful colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eExperience stronger, healthier-looking strands thanks to its nourishing and fortifying properties.\u003c\/li\u003e\n\u003cli\u003eEnjoy a luxurious, gentle cleanse that won't strip your hair, perfect for colour-treated locks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003ePerfect For\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBlonde, lightened, or highlighted hair prone to developing brassy undertones.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking to maintain a cool, bright blonde colour between salon visits.\u003c\/li\u003e\n\u003cli\u003eThose with fragile or damaged blonde hair needing extra strength and protection.\u003c\/li\u003e\n\u003cli\u003eAnyone committed to using high-performance, vegan and sulphate-free hair care.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eApply a small amount to wet hair, lathering well to distribute the purple pigment evenly.\u003c\/li\u003e\n\u003cli\u003eLeave on for 1-5 minutes depending on desired toning intensity, then rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003eFor best results, follow with Pureology Strength Cure Blonde Conditioner to complete your routine.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003eComplete your routine with our full range of \u003ca href=\"\/collections\/pureology\"\u003ePureology products\u003c\/a\u003e.\u003c\/p\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":52128382648603,"sku":"P1870800","price":55.35,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0909\/3228\/1627\/files\/Pureology-Strength-Cure-Blonde-Purple-Shampoo-266ml_1.png?v=1777346270","url":"https:\/\/vividhairstore.com.au\/products\/pureology-strength-cure-best-blonde-shampoo-250ml","provider":"Vivid Hair Store","version":"1.0","type":"link"}