12Reasons Purple Shampoo

12Reasons Purple Shampoo • Neutralises Yellow Tones • Enhances Cool Shades • Boosts Radiance • Protects Colour • Leaves Hair Silky Smooth

Why You'll Love It

• This powerful purple shampoo effectively counteracts unwanted brassy and yellow hues in blonde, silver, and lightened hair.
• Its unique formulation deeply cleanses while depositing violet pigments to maintain a vibrant, cool-toned finish.
• Regular use helps to extend the life of your colour, keeping it fresh and salon-perfect between appointments.
• Infused with nourishing ingredients, it leaves your hair feeling soft, manageable, and beautifully healthy.

Perfect For

• Ideal for blonde, silver, or platinum hair seeking to eliminate brassiness and enhance cool tones.
• Suitable for those with colour-treated hair who want to maintain their vibrant shade and prevent fading.
• Great for anyone looking to add a luminous shine and silky texture to their lightened locks.
• The perfect choice for individuals who desire a professional-quality toning treatment at home.

How to Use

1. Apply a generous amount to wet hair, massaging gently into the scalp and lengths to create a rich lather.
2. Leave on for 2-5 minutes, depending on the desired toning intensity and your hair\'s porosity.
3. Rinse thoroughly with cool water until the water runs clear, ensuring all product is removed.

Complete your routine with our full range of 12 Reasons products.