12Reasons Purple Shampoo 400ml

12Reasons Purple Shampoo 400ml • Neutralises yellow tones • Enhances cool blonde shades • Adds radiant shine • Gently cleanses hair • Maintains vibrant colour

Why You'll Love It

• Effortlessly banish unwanted brassiness, leaving your blonde, silver, or grey hair looking fresh and vibrant.
• Infused with violet pigments, this shampoo works to counteract yellow undertones, revealing a brighter, cooler hue.
• Experience a luxurious lather that cleanses your hair without stripping its natural moisture, promoting healthy-looking locks.
• Regular use helps to extend the life of your colour, ensuring your cool tones remain brilliant between salon visits.

Perfect For

• Ideal for anyone with blonde, silver, or grey hair seeking to eliminate yellow or brassy tones.
• Perfect for maintaining a cool, crisp hair colour, whether natural or colour-treated.
• Suitable for those who desire a professional salon finish and enhanced radiance at home.
• A must-have for individuals wanting to preserve their vibrant cool-toned hair with ease.

How to Use

1. Apply a generous amount to wet hair, massaging gently into the scalp and through to the ends.
2. Leave on for 2-5 minutes, depending on desired tone correction, then rinse thoroughly.
3. For optimal results, follow with 12 Reasons conditioner and styling products.

Complete your routine with our full range of 12 Reasons products.