Amika Big Hit Volumizing Shampoo 1000ml is a salon-sized cleanser designed to give fine to medium hair noticeable body and lasting fullness. Lightweight yet nourishing, it gently removes build-up while delivering hydration and strength so hair feels soft, bouncy and refreshed. Clinically proven to deliver 2.3x more volume*, this formula lifts at the roots and adds touchable thickness without weighing hair down.
Key Benefits
Clinically shown to deliver 2.3x more volume*
Lightweight hydration that won’t flatten hair
Caffeine energises and lifts from the roots
Glycerin moisturises for soft, touchable strands
Niacinamide & panthenol support shine and healthy-looking hair
Sea buckthorn oil nourishes and improves resilience
Safe for colour-treated hair when used as a system
Perfect For
Fine to medium hair seeking extra body
Anyone wanting root lift and lasting fullness
Colour-treated hair (when paired with the system)
Those who prefer lightweight moisturising shampoos
How To Use
Apply a generous amount to wet hair. Lather at the roots and work the formula through to the ends, then rinse thoroughly. For best results, follow with Amika Big Hit Volumizing Conditioner. Massage the scalp while cleansing to boost root lift and maximise volume.
Key Ingredients
Caffeine to energise and promote lift from the roots; glycerin for lightweight moisturising; niacinamide and panthenol to support shine and resilient-looking hair; sea buckthorn oil to nourish strands. See product packaging for full ingredient listing.
Why You'll Love It
This 1000ml salon-size shampoo is ideal for anyone who wants fuller-looking hair without the heavy feel of traditional moisturisers. The combination of root-energising caffeine and moisturising glycerin delivers a lifted, touchable finish, while niacinamide, panthenol and sea buckthorn oil work to strengthen and add shine. Easy to use in your everyday routine and formulated to pair with the Big Hit system for colour-safe results, it’s a dependable choice for adding bounce and body to limp hair.
