Color Wow Root Cover Up is an easy, instant, and precise root concealer that covers greys, touches up highlights, and fills in sparse areas with a reflective mineral powder formula that delivers a multi-dimensional, completely natural look.
This innovative water-resistant formula contains no waxes, no dyes, and no PPDs, making it a clean and gentle alternative to traditional root concealers like mascaras, crayons, and sprays that can leave hair feeling stiff, sticky, or waxy. The reflective mineral powder creates a beautifully natural, multi-dimensional finish that blends seamlessly with your hair color. Housed in a mirrored compact with a dual-ended brush for easy, precise application, this exceptional root concealer offers outstanding value with up to 6 to 12 months of usage per compact.
Why You'll Love It
Easy, instant, and precise application with no mess using the press technique
Temporary color stays until shampooed out and is water-resistant enough to swim in
Reflective mineral powder delivers a multi-dimensional, completely natural look
Never stiff, sticky, or waxy unlike mascaras, crayons, and sprays
Outstanding value with 6 months to 1 year of usage per compact
No waxes, no dyes, no PPDs and cruelty-free for a clean, gentle formula
Perfect For
Ideal for anyone looking to instantly and effortlessly conceal greys, touch up highlights, or fill in sparse areas between salon visits. Perfect for on-the-go use with its convenient mirrored compact and dual-ended brush, suitable for all hair types and colors.
How to Use
Apply to dry hair only for best results.
Load up the small end of the brush with powder.
Use your free hand to pull hair flat and taut against the head.
Press the brush down firmly into the roots, starting from the scalp and working outward.
Do not use a sweeping motion for precise and even coverage.
Apply more powder as needed, then lightly dust off any excess with the wide end of the brush.
