Iroiro Purple 20

Create a purple result with a vegan semi-permanent hair colour designed for creative colour application. Iroiro Purple 20 is a cream colour for at-home or salon use.

Why You’ll Love It

• Creates a rich purple creative-colour result.
• Cream consistency supports straightforward, even application.
• Vegan and cruelty-free formula.
• Organic coconut oil supports a more conditioned feel during colouring.
• Made without peroxide, ammonia, PPD, alcohol, parabens or synthetic fragrance.

Perfect For

• Pre-lightened hair for a clearer, more vibrant purple result.
• Creative colour services and at-home colour projects.
• Those seeking a vegan semi-permanent colour choice.

How to Use

1. Start with clean, dry hair that has been lightened to a suitable base for the intended result.
2. Wear gloves and apply colour evenly to the desired sections.
3. Process according to your preferred professional colour routine, then rinse until the water runs clear.