This advanced purple shampoo is expertly formulated to neutralize unwanted yellow tones in blonde, highlighted, and grey hair, restoring a beautiful, cool vibrancy with deep care.
Why You'll Love It
Instantly neutralizes brassy yellow undertones for a purer blonde.
Enriched with powerful purple pigments for optimal color correction.
Deeply nourishes hair fibers, leaving them soft and hydrated.
Restores luminosity and shine to dull, color-treated hair.
Perfect For
Blonde, highlighted, or platinum hair.
Grey or white hair prone to yellowing.
Hair experiencing unwanted brassiness.
How to Use
Apply evenly to wet hair, lathering thoroughly.
Leave on for 2-5 minutes, depending on the desired level of neutralization.
Rinse hair completely and follow with your preferred L'Oréal Professionnel conditioner.
